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Davines Village, located in Parma, Italy, is the place where the sustainable philosophy inspired by our brand is felt best. In Davines Village, where the production area, warehouse and offices are located, with a zero waste policy We live and produce all our products with 100% renewable energy.
We have grown exponentially since 2014, adding millions of fans around the world. Our patented technology is constantly changing what is possible for hair. The special material inside allowed professionals to reach new heights in color and care. Hair not only became healthier; It took on a completely different quality. Blondes have become brighter, brunettes more radiant and redheads more vibrant.
IGORA ROYAL High Definition Technology features a high-resolution color pigment matrix for the clearest tone direction, enhanced density and maximum coverage based on pinch results.
Lipid carriers enhance pigment penetration and lock color by sealing the surface of the hair for long-lasting color retention.
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